Running at Flooring Liquidators Canada.
Built by business operators. Proven in daily operations.
Flooring Liquidators Canada — 16 locations, 50 employees — uses RUENGINE to manage sales, staff and daily operations, with a setup built around its flooring business.
Screens show illustrative sample data, not customer results.
The problem
"We were paying over $5,000 a year just for time clocks, and everything else — schedules, requests, training — ran on texts and a shared spreadsheet. Now it all runs in one system."
Moe Tehaili, Founder, Flooring Liquidators Canada
What changed
| Area | Before | After |
|---|---|---|
| Time & attendance | A $5,000+/year time-clock app | Time-clock subscription cut |
| Requests & support | Requests lost in texts | 129 requests tracked, 118 closed |
| Training | Training varied by store | One Training Center for every store |
| Lead management | Stores kept their own leads | Every lead tracked: source, status, owner, next step |
| Quotes & invoicing | Quotes invisible across stores | Quotes, invoices on one record; POS integrated |
| Tasks & projects | Updates chased store by store | 115 tasks, 16 projects, one place |
What they stopped paying for
- A previous CRM~$14,400/yr
- A business email suite — replaced by RUENGINE's own workspace suite (SSL email, storage, office apps, PDF tools)~$12,000/yr → ~$3,000/yr
- A task & project appover $6,000/yr
- An integration tool~$6,000/yr
- A time-clock appover $5,000/yr
- An email marketing tool~$1,200/yr
- Team chat appunder $1,000/yr
About $42,000 a year saved on subscriptions.
Sales side
See the sales story7 workflows, area by areaOpenClose
Lead management
Problem each store kept its own leads from calls and walk-ins; no central tracking, head office couldn't see the pipeline.
With RUENGINE every lead lands in the CRM with a source, a status, an owner and a next step.
Result any lead, at any store, in one place.
Follow-up
Problem follow-up depended on each salesperson's memory and sticky notes.
With RUENGINE follow-up sequences and reminders run from the CRM.
Result no lead depends on one person's memory; every open quote has a next step.
Quotes & invoicing
Problem quotes and invoices were done at each store's point-of-sale, store by store — a quote written at one store was invisible at the others.
With RUENGINE estimates, proposals and invoices live on the same CRM record, with the store POS integrated.
Result a customer's quote, sale and invoice in one place.
Reporting & visibility
Problem head office waited for each store to send its numbers; it was month-end before anyone saw the full picture.
With RUENGINE sales, invoices and reports in one system across all locations.
Result head office sees the whole chain's numbers in one view, live — not a month later.
Appointments & measures
Problem each store kept its own digital calendar, separate from everything else — a booking wasn't connected to the lead or the quote.
With RUENGINE appointments and measures are booked in the CRM, on the customer's record.
Result the measure, the quote and the invoice tell one story.
Inventory & warehouse
Problem stock lived in each store's POS — no chain-wide view of what was where.
With RUENGINE stock and warehouse run in the system.
Result stores check what's available across the chain.
Customer marketing
Problem there was no real customer list in one place, so campaigns barely happened. Integrations between tools were held together with an integration tool at ~$500 a month.
With RUENGINE the customer base lives in the CRM; SMS and email campaigns run from the same records as the sales.
Result chain-wide campaigns, sent from one list. With social and marketing in the same system, the chain tracks its spend, cost per lead and closing percentage — and can see who closes more leads and who responds fastest.
People / portal side
See the people and portal story6 workflows, area by areaOpenClose
Time & attendance
Problem a time-clock app, $5,000+/yr, one tool doing one job.
With RUENGINE clock-ins, schedules, timesheets and leave inside the portal.
Result subscription gone; every store's shifts in one place.
Support tickets
Problem requests by text/chat got buried; if nobody saw it, it didn't exist.
With RUENGINE every request is a ticket with an owner and a status.
Result 129 tracked, 118 closed.
Training
Problem each store trained its own way, shadowing whoever was on shift.
With RUENGINE one Training Center covering onboarding, training and offboarding — same materials, videos, quizzes and certificates everywhere.
Result easier, streamlined onboarding and offboarding; every hire learns the same way at every store.
Announcements & communication
Problem group chats/texts, no guarantee anyone saw them.
With RUENGINE announcements, team chat and SMS in the portal.
Result 1,087 SMS in a 30-day period; head office knows messages reach everyone.
Help centre
Problem every how-to question was another message to head office.
With RUENGINE 36-article self-serve Support Center.
Result staff find answers themselves.
Tasks & projects
Problem head office chased updates store by store by phone.
With RUENGINE tasks and projects in the portal with owners and status.
Result 115 tasks and 16 projects in one place.
Closing story
Read the closing storySpark AI receptionist and assistantOpenClose
Spark AI receptionist and assistant
Problem after-hours calls went to voicemail — and most people never left a message.
With RUENGINE Flooring Liquidators added Spark AI, which answers and books into the same CRM.
Result a caller at 9 pm becomes a booked measure in the morning's pipeline instead of a lost lead.
Also available in RUENGINE
Integrations
Connects to the tools the business already uses.
Workspace suite
One suite on your own domain: email, calendar, contacts, drive, office apps for documents, spreadsheets and presentations, and PDF tools.
